Message Testing
Find the words that change minds.
When to use it
- Launching a new product/campaign or refreshing a platform.
- Competing claims/themes across audiences or channels.
- Creative debates need objective evidence to move forward.
What you get
- Prioritized narratives & messages with drivers of persuasion
- Guidance by segment/channel (what to say, to whom, and where)
- Copy bank with do/do‑nots, proof points, and language to avoid
- Lift estimates for likely impact on conversion/consideration
How we do it
- Design clean stimuli; field monadic or factorial tests to isolate effects.
- Score on clarity, relevance, credibility, distinctiveness; model predicted lift.
- Where claims affect choice, add discrete choice modules to quantify trade‑offs.
- Use qual when it can help refine tone, metaphors, and objections.
Selected results
- Consolidated four competing routes to two winning narratives → higher CTR and lower CPA in early markets.
- Reduced message fatigue by rotating proven themes and retiring low‑impact claims.